We are innovation driven pioneers striving to make the world a healthier place by ideating, incubating and scaling new business ideas in healthcare. We aim to grow into the role of a holistic healthcare provider that accompanies individuals on their lifelong journey to stay healthy and get healthy.
What makes this possible? Our team plays an instrumental role in achieving these ambitions and consists of health experts, business innovators and inspiring coaches. At SanusX we live a culture of freedom and responsibility that empowers the team to explore new grounds and drive innovation for better health & wellbeing solutions.
To bolster our team and further develop our brand, we are looking for a Growth Marketing Manager. This position will be instrumental for establishing lifely as the best at home blood test in the DACH region. Drawing on previous experience working in start-ups, corporate innovation teams or management consultancy, you will be responsible for building and leading our marketing team, and be instrumental in the development and execution of our growth strategy.
Your main responsibilities
- Create and lead the lifely marketing strategy to establish a strong brand and grow our customer base across various audiences (B2C and B2B) and channels.
- Create and execute a partnership strategy that brings customers to lifely, as well as that enhance the lifely customer journey with targeted offers after customers receive their report.
- Iteratively improve the lifely customer journey and experience, driving retention.
- Closely collaborate with the lifely leadership team on the growth and marketing strategy development.
- Manage multi-channel campaigns by defining the strategic and creative direction of the campaigns (Awareness, Performance).
- Discover and execute new marketing activities such as guerrilla and event marketing, brand ambassador/influencer programmes, sponsored partnerships and any other activities that enable us to achieve our growth objectives.
- Measure and analyse the impact of marketing activities, and share insights and learnings across the organization.
- Direct creative concepts to master the brand messaging of our marketing activities and provide relevant, timely and actionable feedback.
- Conduct research to understand the target group, stimulate ideas for message framing and overarching brand impact.
- Contribute to PR campaigns and content management as part of a holistic marketing plan.
- Grow and lead a marketing team of freelancers, agencies, and internal team members.
Your qualification
- 3-5 years of marketing experience with track record of successful brand growth.
- Experience leading teams in a marketing context.
- Experience with both online and offline channels.
- Experience building referral partnerships to drive business growth.
- A curious and analytical mind with the ability to execute research and put data into practice.
- Excellent in spoken and written German and fluent in English (company language is English).
- Strong communicator, able to articulate our brand in the finest detail to various audiences.
- A creative mind who is dedicated to ideating new ways to strengthen and extend our brand.
- Organized, well-structured and able to multitask.
We offer an inspiring environment
- The opportunity to develop and position our offerings on the market together with an innovative and purpose driven team.
- The chance to change the world for the better – we aspire to contribute to a healthier society with everything that we do.
- Dynamic entrepreneurial environment with the freedom for creativity and your own ideas. We want you to innovate, experiment, learn and disrupt.
- An open and transparent culture: we share candid feedback and communicate openly across the entire team.
- Innovative office space with a diverse global team (more than 15 nationalities).
- Learning and development opportunities plus associated budget.
- Office food, snacks and drinks (fresh fruit, healthy brain food, tea and coffee).
- Regular team events, both formal i.e. training and informal i.e. social events.
Due to legal requirements in Austria, we are obliged to state the minimum salary for this position. Our salary range for this position starts at 50.000 €. Based on your experience and qualifications, our final offer will be a competitive market value-based salary.
We look forward to receiving your application!